Privacy Awareness
Ethics ID Number: QMERC20.448, v. 1.0

The goal of this research and webpage is to elicit awareness and agency in protecting your private information when sharing images in social networks. The interface will explain how algorithms make profiles about you by collecting data revealing personal information. This research is part of a project entitled "Privacy Awareness", and the project is externally sponsored by the Engineering and Physical Sciences Research Council (EPSRC).

Participation is entirely voluntary. You can withdraw at any time up to the point of publication and there will be no disadvantage if you decide not to complete the study. All information collected will be confidential, stored securely and permanently deleted after five years. Participants recruited through Prolific will be paid following the Prolific policy.

If you agree to participate in this research, please consider the following:

The results of the questionnaire will be saved in an anonymised form in a Queen Mary University of London server and Amazon Cloud (London region - UK). The questionnaire employs Clarifai ( and their Privacy policy is outlined here:

Queen Mary University of London processes personal data for research purposes in accordance with the lawful basis of 'public task'. Please read Queen Mary's privacy notice for research participants containing important information about your personal data and your rights in this respect. If you have any questions relating to data protection, please contact Queen Mary's Data Protection Officer, Queens' Building, Mile End Road, London, E1 4NS or or 020 7882 7596.

If you have any concerns or would like to know the outcome of this project, please contact: Professor Andrea Cavallaro and Dr Laura Ferrarello Or the Research Ethics Facilitators at

By ticking this box, you confirm that you have read, understood and consent to the above in all its parts, and that you will answer the questionnaire accurately.

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