Watch Jo's conversation with an algorithm about image privacy



Understanding image privacy


Test your knowledge/ability to keep your information private when sharing images on social networks.

Understanding image privacy

Hi, I’m an algorithm that categorises the information in the images you post on social networks.

Below are three images I found shared on social networks. I have extracted some information from them. Can you guess what information I found?

Click the button to try and think as an algorithm




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What is image privacy?

Have you ever asked yourself why you may be seeing a certain online advertisement while browsing the internet? Have you wondered where it came from? Have you ever wondered why the ads you see on social networks reflect the content, such as images, you have recently posted?

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Privacy and Tracking Technologies

Have you ever noticed that your feed is populated by ads reflecting your social media content?

Mobile phone search

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What is the GDPR?

The General Data Protection Regulation (GDPR) is a European Union (EU) law that safeguards the use of your personal information.

Through the GDPR you have the ability to opt-in algorithms tracking your behaviour. What would you do when the next cookie window pops up? Consent or not?

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Privacy Awareness

Privacy Awareness is a research project that investigates the level of awareness people have of the risks of sharing private information, and whether this knowledge supports any privacy protecting behaviour.

Privacy awareness

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About us

Laura Ferrarello

Laura Ferrarello is a Senior Researcher and the MRes Design Pathway Leader at the Royal College of Art, School of Design. Laura researches on design methods that harness human intelligence and culture to tackle complex problems. Areas of focus include ethics (values and norms), resilience (behaviour and attitude) and interdisciplinary collaboration. Contact Laura at: laura.ferrarello@rca.ac.uk.

Andrea Cavallaro

Andrea Cavallaro is a Professor at Queen Mary University of London and Turing Fellow at The Alan Turing Institute, the UK National Institute for Data Science and Artificial Intelligence. Andrea’s research interests include Computer Vision, Audio Processing, Robot Perception and Privacy. Contact Andrea at: a.cavallaro@qmul.ac.uk.

Rute Fiadeiro

Rute Fiadeiro is a PhD Candidate at the Royal College of Art, School of Design and has been Research Assistant at the Centre for Intelligent Sensing, Queen Mary University of London. Rute’s PhD investigates people's engagement in intimate partner violence focused design. Rute’s research interests include engaging people in complex social topics such as gender, violence, feminism, and humanitarian issues.

Riccardo Mazzon

Riccardo Mazzon received his PhD in Electronic Engineering from Queen Mary University of London in 2013. He is a Research Manager with the Centre for Intelligent Sensing and his research interests include video processing and analysis, camera networks and privacy.